Stay away from “guaranteed SEO results”
If you want to outsource SEO to a company or freelancer, get rid of it as soon as possible every time you read the words "Guaranteed high google ranking" or "First page of google". There is nothing less true than to say that you will get guaranteed rankings in search engines. Those who guarantee that they can put your website on the top positions in Google for certain keywords are usually scammers. Stay away from companies or freelancers who make empty promises.
Publish good and valuable content.
Your content is the most important part of your website. Without good content it is impossible to score high in Google. Your articles must be well written and offer real value to your readers. In addition, use photos and <b> videos</b> on your website to make it attractive to visitors and Google.
Do not optimize too much
Over-optimization is something you should avoid. For example, don't enter any visible or invisible keywords at the bottom of your page to be found earlier. Do not write any nonsense to have as much text on the website as possible. Google penalizes websites that don't look natural.
Write longer articles
Pay more attention to longer articles and messages that get a lot of response, such as views or issues to readers, for example. Do your best to engage your readers and let them share their thoughts. Short articles that don't bring anything new can get your website penalized by Google. Also, make sure you don't cover the same topic too often or else site will look like a content farm.
Do keyword research
Never start writing an article without doing keyword research. Use the Google Keywords Planner to find out what people are looking for and what problems they are trying to get answers to. Discover synonyms and which keywords are used to search in Google. Also study the trends and understand whether demand is increasing or decreasing.
Make your website user-friendly
Your website should be intuitive and easy to navigate. The last thing you would want is for users not to know where to find certain content. Make a good navigation system and put links to the best articles in the sidebars. The better your website is, the more time users will spend on it, and the more likely they will return.
Improve the speed of the website
The website speed is a Google rank factor. Even if the speed isn't bad, it's something to figure out if you want to create a good overall user experience. Websites that load in more than 3 seconds can be labeled as slow by Google. Use Google Page Speed Insights to get speed optimization suggestions.
Write for readers, not search engines
Think about what your readers want to hear from you and write with those thoughts. Quite often, SEOs only write to get higher rankings, and ultimately they optimize content too much. Use a friendly tone and be yourself.
Publish new content regularly.
If you publish new articles daily or weekly, Google will crawl the website more often and gain more authority. Websites that score higher usually publish more content.